Through transitions an audience comes to see your organizational pattern so that they can follow where you are going. Audiences appreciate forewarning and a transition is the verbal indication of a shift to new material. Transitions in the speech are included to help the audience recognize that the speaker is moving from one point to another. The main points should follow a carefully considered order (called the thought pattern). This is the part of the presentation in which the thesis (central idea) is fully developed. For example, the overview of a speech informing the audience about a new proposal for welfare reform might look like this, "In describing a new way to look at welfare, FIRST I will look at the current system, THEN I will present Senator Moynihan's proposal for reform."īODY: The body is the principal part of your message. The overview lets the audience know what points will be covered in the body allowing the audience to see where the speaker is taking them. OVERVIEW: The overview can be likened to the Table of Contents in a book. Include and label the thesis on your outline. You have a clear, strong thesis in the introduction to your speech and (however, it can be stated earlier in the introduction). This is often done by showing the audience how the speech topic relates to their interests or experience or by showing how the information may be useful to audience members. Speakers must give a compelling reason for the audience to listen. What you do not want the audience to think is, "So what?" The audience needs to know why they should listen to the speaker. MOTIVATION: Motivation material provides a compelling reason for the audience to make the effort to listen. There are dozens of ways for you to gain the attention of your audience - so BE CREATIVE!! You may choose for attention material such devices as: an engaging narration a surprising thought, example, or illustration a well-phrased quotation humor or some physical activity, to name just a few. Nowhere in the presentation is there greater need for novelty, activity or humor. We have found that the difficulty of writing a well organized speech is reduced when students understand and use the steps of this model.ĪTTENTION: The audience's interest and attention must be maintained throughout the presentation, but at the beginning your principal task is to capture it. You will be expected to use the AMOBUL structure for your two informative speeches. It is an acronym for these steps: Attention, Motivation, Thesis, Overview, Body, Underview and Last Thought. Marty Feeney, past professor of Speech Communication at Monmouth College, developed the organizational structure called A-M -T-O-B-U-L. We follow this tradition in Fundamentals of Communication but we use a model that is a bit more elaborate, the A-M-O-B-U-L Model.ĭr. The tradition of organizing a speech into the three areas of introduction, body and conclusion is a long accepted one. This web page deals with a model for organizing informative speeches.
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